About NewImpact

It started with a penny. Jens Molbak’s idea was to make it easier for people to cash in their spare change. Coinstar was born. As a young founder, Jens began to understand the transformative potential of tri-sector solutions. As CEO, he was driven create a company that both gave to and benefited from the private, public, and nonprofit sectors. By applying the tri-sector approach, Jens scaled Coinstar into a billion-dollar company that continues to thrive today.

Since its founding, Coinstar has processed billions of dollars, raised more than $150 million for nonprofits, and saved the U.S. and UK government billions—all while increasing spendable cash power. After the success of Coinstar, Jens realized tri-sector thinking and subsequent business models could be applied to many types of organizations, with great potential to transform society. In 2021 Jens founded NewImpact.

A humanity-benefit nonprofit 501(c)(3), NewImpact is dedicated to changing the way the world finds opportunities and solves problems. By promoting tri-sector thinking and building specialized tools, we help doers catalyze and scale innovation faster. Creators quickly discover that repurposing resources and aligning interests from the private, social, and public sectors has the potential to supercharge ideas. Tri-sector innovation results in faster progress and greater impact for people and the planet.

Our goal ultimate goal is for Tri-Sector Innovation to be as widely accepted and practiced as Design Thinking, Agile Development, or Human-Centered Design.

The NewImpact Team

NewImpact pioneers and promotes tri-sector innovation with a passionate team of tri-sector champions.
These champions are a dynamic mix employees, consultants, and volunteers.

  • Jens Molbak

    Founder

    Jens dedicated to advancing Tri-Sector Innovation (TSI) as a framework for organizations to thrive while contributing to the greater good and founded NewImpact to carry this work forward.

    Jens has presented Tri-Sector Innovation at keynotes, business schools, the United Nations, and other global forums. He is passionate about inspiring and promoting approaches that make social and economic progress are accessible to all.

    A native of Seattle, Jens is an avid hiker, back country skier, and enthusiast of landscape architecture. He holds an M.B.A. from Stanford University and a B.A. from Yale University.

    Contact us for bookings/speaking engagements.

  • Beth Roberts

    Head of Innovation & Tools

    Beth works to advance and translate Tri-Sector Innovation (TSI) into practical tools and methods that organizations can use to design and evolve their business models. She leads the development of these tools and resources and works directly with organizations to help them apply TSI in ways that align business success with societal impact.

    Beth brings experience building tools and technology for public good across the public, private, and nonprofit sectors — including work at Microsoft, PATH, and the Institute for Health Metrics and Evaluation. She joined NewImpact in 2019.

  • Jamie Legaspi

    Executive Assistant

    Jamie is based in Manila, Philippines, and she supports NewImpact’s leadership and day-to-day operations, helping coordinate projects, communications, research, and other initiatives that advance the organization’s work in Tri-Sector Innovation.

    Prior to joining NewImpact, Jamie built nearly a decade of experience in the Philippine government, where she served high-ranking government officials in executive support, project development roles, policy research and development, and program monitoring.

    She joined NewImpact in 2026.